Consulte abaixo as referências das segmentações Tail, para facilitar sua identificação codificada em cookies e também presente em bases de offboard da DMP.
CÓDIGO - DESCRIÇÃO
G - Gênero
2 - Female
1 - Male
A - Faixa etária
4 - Adult
1 - Child
5 - Senior
2 - Teen
3 - Young-Adult
C - Renda
1 - High Income
2 - Low Income
S - Interesses
27 - Adventure Race
44 - Agribusiness
49 - Art
25 - Basketball
39 - Beauty
48 - Business
20 - Car Racing
16 - Cars
35 - Celebrities
2 - Cinema
6 - Comics
14 - Computers
11 - Cooking
26 - Cycling
7 - Dance
55 - Education
28 - Equestrian Sports
10 - Family
3 - Fashion
50 - Finances
12 - Gardening
30 - Golf
29 - Gym
13 - Health
15 - Home And Garden
40 - Horoscope
36 - Humor
47 - Job Seekers
42 - Kids Content/Child Care
46 - Law
43 - Literature
24 - Martial Arts
51 - Meteorology
37 - Music
54 - Pet
8 - Photography
18 - Politics
53 - Real Estate
31 - Rugby
52 - Running
23 - Sailing
9 - Science And Technology
21 - Scuba Diving
38 - Sex
32 - Skate
1 - Soccer
19 - Surfing
22 - Swimming
33 - Tennis
4 - Theater
45 - Transit
17 - Traveling
5 - Tv
41 - Video Games
34 - Volleyball
T - Times de futebol
35 - América Mineiro (PT)
7 - Atlético Mineiro (PT)
26 - Atlético Paranaense (PT)
34 - Avaí (PT)
8 - Bahia (PT)
9 - Botafogo (PT)
36 - Ceará (PT)
33 - Chapecoense (PT)
3 - Corinthians (PT)
10 - Coritiba (PT)
11 - Criciúma (PT)
12 - Cruzeiro (PT)
13 - Flamengo (PT)
14 - Fluminense (PT)
32 - Futbol Aleman (ES), Futebol Alemão (PT)
31 - Futbol Argentino (ES), Futebol Argentino (PT)
23 - Futbol Espanol (ES), Futebol Espanhol (PT)
28 - Futbol Frances (ES), Futebol Francês (PT)
30 - Futbol Ingles (ES), Futebol Inglês (PT)
27 - Futbol Italiano (ES), Futebol Italiano (PT)
29 - Futbol Portugues (ES), Futebol Futebol Português (PT)
15 - Goiás (PT)
2 - Grêmio (PT)
1 - Internacional (PT)
16 - Náutico (PT)
4 - Palmeiras (PT)
21 - Paraná (PT)
17 - Ponte Preta (PT)
18 - Portuguesa (PT)
25 - Santa Cruz (PT)
6 - Santos (PT)
24 - Seleção Brasileira (PT)
22 - Sport (PT)
5 - São Paulo (PT)
19 - Vasco (PT)
20 - Vitoria (PT)
LS - Estilo de Vida
32 - Beauty Enthusiasts
36 - Businessman
28 - Car Lover
46 - Fashionista
30 - First Car
48 - Fitness and Wellness
24 - Generation Y
56 - Gourmet
88 - Home Hunters
22 - House Decision Makers
44 - Intellectuals
52 - Luxury Shoppers
54 - Middle Class
50 - Mother
40 - Music Enthusiasts
89 - Pet Lover
38 - Soccer Fan
42 - Student
20 - Technology Early Adopters
26 - Tourist
34 - Young Executive
E - Equipamentos
9 - Android (Mobile)
2 - Apple (Desktop)
8 - BlackBerry
4 - Linux (Desktop)
14 - Other (Desktop)
11 - Other mobile devices
13 - Unix (Desktop)
12 - Video Game
1 - Windows (Desktop)
10 - Windows Phone
5 - iPad
6 - iPhone
7 - iPod
U - Micro segmentos
40 - Directors
63 - Entrepreneurship
5 - Family Tourism
67 - Financing and consortium
45 - Fine Hair Care
69 - Franchises
32 - Hair Care
66 - Healthy eating
27 - High Income Cars
8 - High Income Tourism
68 - Insurance and pension
4 - International Tourism
26 - Luxury Cars
34 - Make up
37 - Managers
16 - Medium Hatch
20 - Medium Sedan
22 - Minivan
30 - Motorcycles
7 - Musical Tourism
33 - Nail Care
3 - National Tourism
9 - Novels
48 - Oily Hair Care
56 - Olympic
35 - Perfum
17 - Pickup
28 - Popular Cars
25 - Premium SUV
13 - Reality Show
24 - SUV
36 - Skin care
62 - Smartphones
29 - Sports Cars
64 - Startup
23 - Station Wagon
46 - Straight Hair Care
39 - Supervisors
43 - TV Shows
2 - Tourism Economy Class
42 - Trainees
31 - Trucks
12 - Web Series
49 - chemically treated hair