Tail CDP offers an intuitive interface so you can connect your audiences directly to other platforms, including TikTok: each time new customers are added to a given audience, it will be automatically updated, without the need for manual changes at your audiences on TikTok platform.
This connection can be made as shown below:
- When logged at your CDP, select, on the left side menu, Connections and then Accounts.
- Next to the search field on the page that will open, click on New Account.
- Among the options that will appear, select the platform to which you want to send the audience data.
- After selecting the TikTok platform, give this account connection a name, preferentially one that facilitates its identification by the team that will operates the platform. Ex: Company - TikTok Account 123.
- Then select "Continue with TikTok".
TIKTOK - Completing the integration inside your TikTok account
- A pop-up of your TikTok account will appear for you to follow the steps of granting permissions to Tail CDP:
- Permission confirmation;
- Verification code is sent to your email address;
- Informing the code received by email at the Tiktok pop-up;
- Back in CDP, select the Tail Advertiser Account option in advertiser account.
- To conclude, just save at the bottom of the page the account registration just made.
EXPORT
After completing the account registration in Connections, the Persona can be exported to the desired platform, according to the steps below.
- On the left side menu, select Connections and then Exports.
- Create a new exportation.
- Select the Persona of your interest.
- In Target, select the account connection saved in the previous process;
- Now, select or create the audience's list at your TikTok account that you want to be updated with the Persona data;
- Then, you just need to indicate which column of this base will correspond to the User ID in Tiktok, and save, at the bottom of the page.